#20 TRENDING PRODUCTS THAT WILL BE BESTSELLERS IN 2021 (PT. 1)
At Trendlab.io, we are obsessed with trends (not surprisingly!). So we thought that with the ending of 2020 drawing closer, which we can all agree needs to get in the bin, a good idea would be to instead focus on the near future and the products that are really going to be making moves in 2021.
There are always lists like these, but our unique AI-leveraged platform drills down into the raw data to find what products are exploding right now and what exactly will be a prominent feature in E-Commerce this coming year. The advantage of seeing Trends happening before they go mainstream in ‘realtime’ is that you can become a hyper-responsive e-commerce seller, marketer or drop seller — meeting consumer demands as they happen and adapting your focus to ensure optimal returns.
So, here’s a list of the trending products you want to be selling in 2021. Why don’t you pick out one that really excites you, sign up to Trendlab.io and delve a little deeper!
Fashion Trends 2021
Trending Product #1: Seamless clothes
What?
Seamless clothes (clothes without stitches or seams) mark an innovative new form of manufacturing. Created in a single and continuous knitting process, they give a more comfortable and often better-looking finish that doesn’t obstruct like the stitching in conventional clothing.
Why?
Seasonality will naturally play a significant role in the journey of this trend. While there is turbulence in the interest for seamless clothes, one advantage is that this graph shows the constant uptick — as a new form of stitching gains momentum. It is also suitable for both cold and warmer months, not to mention has the potential to have a positive environmental impact.
Who?
The most targeted segments are Fashionistas & Beauty Lovers, Lifestyle Culture (Interest & Lifestyle) and Beauty And Fashion (Category). Interest comes mainly from Millennials (23–37) (Demographics), Female (Gender Identity), that live in the United Kingdom (Place) and speak English (Language).
Trending Product #2: Long Sleeve Crop Top
What?
Whilst a traditional crop top (also half shirt, midriff top or cutoff shirt) is a top that exposes the waist, navel, or abdomen; the long sleeve crop top subverts the form and…adds arm covering! Surprisingly.
A relatively recent phenomenon, the long sleeve crop top has been boosted by the growth of the athleisure market and the merging of sportswear with everyday casual wear.
Why?
Whilst this trend has been relatively stable overall (7.2%) in the last year, we foresee a continuous climb despite the noted seasonal impact. This means that if you take out the seasonal trends — which will ultimately play a big part in fashion forecasts, it still maintains a steady increase in interest online. Retailers like boohoo.com, an online retail site aimed at 16–30-year-olds drive a significant amount of the sentiment with the birth of what has been called ‘lockdown fashion’.
Who?
The most targeted segment are Fashionistas & Beauty Lovers, Lifestyle Culture (Interest & Lifestyle) and Social Media (Category). Interest comes mainly from Millenials (23–37) (Demographics), Female (Gender Identity), that live in the United Kingdom (Place) and speak English (Language).
Trending Product #3: Athleisure
What?
Athleisure, a type of hybrid clothing, is a fabricated style of clothing typically worn during athletic activities and in other settings, such as at the workplace, at school, or other casual or social occasions.
Why?
You’d think by now that the trend of Athleisure would be running out of gas. You’d be wrong. It continues to Mildly Rise overall (11.3%), but the exciting trend is when you take out Seasonality impact. The Athleisure revolution is now in maturity — where it’s a way of life, rather than just a fashion trend. Plus it’s only just starting to arrive in Asia — so it can only get bigger.
Who?
The most targeted segment are Healthy Lifestyle, Fashionistas & Beauty Lovers (Interest & Lifestyle) and Beauty And Fashion (Category). Interest comes mainly from Millenials (23–37) (Demographics), Female (Gender Identity), that live in Singapore (Place) and speak English (Language).
Trending Product #4: Boyfriend hoodie
What?
In fashion design, at least, ‘boyfriend’ is any style of women’s clothing that was modified from a corresponding men’s garment. The Boyfriend hoodie is probably the most commonly recognised part of this. That’s because, despite its slightly outdated and gendered term, it’s recognised culturally as the ‘borrowed’ item of clothing number one, for some extra insulation.
Why?
We’ve seen a considerable surge in working from home — this changes the way people dress. Sellers should be wary of the flexibility of casual clothing. Like with Athleisure, Boyfriend Hoodies are a cultural reference point, a very searchable, hashtaggable form of clothing — they’re also heavily marketed towards the fitness industry.
Who?
The most targeted segment are Fashionistas & Beauty Lovers, Sporty (Interest & Lifestyle) and Social Media (Category). Interests come mainly from Millennials (23–37) (Demographics), Female (Gender Identity), that live in the United Kingdom (Place) and speak English (Language).
Home Product Trends 2021
Trending Product #5: Air fryer
What?
An air fryer is a small countertop convection oven designed to simulate deep frying without submerging the food in oil. A fan circulates hot air at high speed, producing a crisp layer via browning reactions such as the Maillard reaction. Some reviews have found that regular convection ovens or convection toaster ovens produce equally good results.
Why?
Here is a demonstration of the strength of forecasting on Trendlab. The increase in healthy lifestyles have led to a surge in health-focused kitchen equipment and the air fryer is one of the market’s strongest examples (…because who doesn’t like chips?). Trendlab’s comparison shows that forecasts are displaying a very accurate timeline, almost matching the realtime measured data. That plus a search volume of 1m (the average monthly searches) that will only be boosted by the passed Black Friday — mean it would be wise to keep an eye on that yellow line…
Who?
The most targeted segments are Sporty, Fashionistas & Beauty Lovers (Interest & Lifestyle) and Social Media (Category). Interest comes mainly from Millenials (23–37) (Demographics), Female (Gender Identity), that live in the United States (Place) and speak English (Language).
Trending Product #6: Ionic hair dryer
What?
Ionic hair dryers work by transferring negative ions to the hair, which attracts the positive ions in water to help the hair dry faster. Aside from the convenience of getting your hair to dry more quickly, this process helps seal the strands’ cuticles to retain moisture. The result: shiner, healthier hair. It’s this reason that we see it ‘Climbing the Slope.’
Why?
The timeline graph shows the “popularity” of this topic on the internet; be it an entity, search query, or brand. Beauty is King (or Queen) in the E-Commerce industry, where an abundance of products flourish to a keen audience of shoppers. The aesthetic nature of the sector means online viewing, particularly on the stuff you use (rather than the things you wear!) will always be the first thing an aspiring E-Commerce pro’s shopping list — we foresee another bounce in late 2021.
Who?
The most targeted segments are Fashionistas & Beauty Lovers, Lifestyle Culture (Interest & Lifestyle) and Beauty And Fashion (Category). Interest comes mainly from Millenials (23–37) (Demographics), Female (Gender Identity), that live in Singapore (Place) and speak English (Language).
Trending Product #7: Rugs
What?
I know what you’re thinking. Rugs? A trend? In 2021? Well….yes. Don’t overlook home essentials when trying to work out what will sell. Everyone needs rugs, and Instagram’s increasing focus on Commerce means that, like Pinterest, there’s soaring interest in the home decor space. I mean just look at that hashtag.
Why?
One of our favourite mapping tools is ‘Timeline Related Topics’. We look at related terms that can offer you a choice whilst navigating a product and trying to choose how to market it. What’s interesting about this specific example (Rugs!) is that 2020 has seen a tightening of the product’s related terms. So we used to see clear differentiation, but now — rugs/carpets/room present a cluster. Suggesting that from a seller POV, you’re playing into a broader market and Rugs are a big part of that,
Who?
The most targeted segments are Lifestyle Culture, Fashionistas & Beauty Lovers (Interest & Lifestyle) and Design (Category). Interest comes mainly from Millennials (23–37) (Demographics), Female (Gender Identity), that live in Australia (Place) and speak English (Language).
Accessory Trends 2021
Trending Product #8: Minimalist wallets
What?
No, we don’t mean wallets with no cash in, Minimalist wallets are a bit of an Instagram sensation. They’re different in that the traditional ‘bifold wallet’ usually comes with the standard card and cash slots with some even having a coin pouch too. It’s trying to slim down your classic wallet, so you have something small and easy to carry around every-day.
Why?
Less is more right? Increased reliance on Tech means that wearable items are being ‘minimised’ in favour of a more subtle and discreet functional wallet. If everything is done via digital, why would you need one of those chunky old brutes?
Who?
The most targeted segments are Fashionistas & Beauty Lovers, Lifestyle Culture (Interest & Lifestyle) and Beauty And Fashion (Category). Interests come mainly from Millenials (23–37) (Demographics), Female (Gender Identity), that live in the United States (Place) and speak English (Language).
Trending Product #9: Pulse Oximeter
What?
Pulse oximetry is a noninvasive method for monitoring a person’s oxygen saturation. A Pulse Oximeter is a device that measures the oxygen saturation of arterial blood in a person by utilising a sensor attached typically to a finger, toe, or ear to determine the ‘percentage of oxyhemoglobin in blood pulsating through a network of capillaries’.
Why?
Well, it shouldn’t be a huge surprise that a device that wasn’t even on the radar should become such a climber in trends at the tail end of 2020 (Strongly Rising at 335.7%!). We shall call this the ‘Covid Bounce’. It’s been noted that the Pulse Oximeter can show if one’s oxygen saturation is low, which could be a sign you need medical attention, so trends (and the market) are responding.
Who?
The most targeted segments are Fashionistas & Beauty Lovers, Lifestyle Culture (Interest & Lifestyle) and Social Media (Category). Interest comes mainly from Millenials (23–37) (Demographics), Female (Gender Identity), that live in Bangladesh (Place) and speak English (Language).
Trending Product #10: Blue light blocking glasses
What?
Blue light glasses (sometimes called blue light blocking glasses) are glasses that contain lenses specifically designed to reduce the amount of blue light that reaches the eye. These lenses filter blue light rays to help prevent them from entering your eye and causing potential damage.
Why?
Increased exposure to screens has been called a public health crisis. The response to this increases in line with the rise of technology use. So as more people use technology with screens, so the potentially damaging effects increase — so the demand increases to help minimise the negative impact.
Who?
The most targeted segment are Fashionistas & Beauty Lovers, Lifestyle Culture (Interest & Lifestyle) and Social Media (Category). Interest comes mainly from Millennials (23–37) (Demographics), Female (Gender Identity), that live in the United States (Place) and speak English (Language).
After 2020 and the acceleration of many habits, 2021 will propel E-Commerce and dropselling even further into the 21st-century shopping habits. We firmly believe that TrendLab.io can help play a part in that.
Watch out for Part 2 of the blog post in the coming weeks. Which of the mentioned Trending products will you go for in 2021?
Please, drop your thoughts, ideas or products on the comments below.
